Wholesale / Trade Marketing Specialist

Swindon, Wiltshire SN25 5BE

Post Date: 05/02/2018 Job ID: 95405 Job Category: Marketing

Trade / Wholesale Marketing Specialist

This is an amazing role working with one of the world' s leading apparel Brands

The purpose of the Wholesale Marketing Specialist role is to develop the seasonal Wholesale Marketing plan for all consumer touch points in the region. This role utilizes visual communication to link the retail and wholesale environments in order to deliver against the Brand Vision, the POS Marketing Strategy, the Brand equity goals and KPI targets.

Duties include  -
•     Support the development and lead the implementation of creative, industry leading environmental marketing plans for all trade channels (key accounts, wholesale, distance retail) which support the overall Brand marketing strategy 
•     Manage projects and processes from brief sign-off to implementation ensuring increased sell in/ out performance and brand equity consistency in the wholesale environment
•     Develop impactful and efficient Marketing programs and tools for the region to improve the brand presence and perception at the point of sale in order to strengthen Trade Partnerships
•     Support the development and lead the implementation of consumer focused programs and techniques to positively impact the consumer shopping behavior/experience during key campaigns and selling periods in the region
•     Create and maintain powerful cross-functional relationships with the regional Environmental Marketing teams allowing for a collaborative approach to the execution of the Marketing Plans and a joint accountability to central plan.
•     Develop the necessary skills within the wholesale marketing teams, which deliver to the company a Best in Class Wholesale Marketing function
•     Agency lead for pre and post production of all own material

Person Specification
•     Minimum of 4 years’ experience in a similar role with focus on Wholesale Marketing experience in a regional organization 
•     A good understanding of Trade Marketing Techniques, retail environments, in-store requirements   is needed
•     Strategic thinking, strong operational and commercial mind
•     Extensive consumer and competitor understanding
•     Functional expertise in retail and   wholesale marketing
•     Experience in female / beauty / apparel business is a bonus

The company are market leaders and offer an excellent salary / benefit package and a strong career path

Salary £ 34k - £ 38k

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