VP of Growth Marketing

Detroit, MI 48226

Posted: 09/09/2020 Job Category: Digital Marketing, Marketing, Performance Marketing Job Number: 150173

Job Description

Title: VP of Growth Marketing
Company Description: lifestyle e-commerce brand
Location: Detroit, MI - relocation assistance available!

Key Responsibilities:
  • Continue to grow and develop the growth marketing and performance marketing strategy to diversify revenue.
  • Test and trial your ideas to unlock new channels.
  • Apply data driven insights to drive performance marketing strategies across all channels.
  • Work closely with CEO, CMO, and Finance to set growth goals and drive best-ROI marketing tactics and investments.
  • Create, execute, and evolve a strategy for acquisition and retention across all digital marketing platforms.
  • Define customer acquisition goals and own execution, analyze performance, and inform decisions for spending the marketing budget.
  • Develop methodologies for allocation and optimization of budgets and bidding to drive up sales volume and drive down customer acquisition costs.
  • Manage our forthcoming multi-touch attribution model.
  • Plan, execute, and lead paid campaigns with our Growth Team on various paid channels, including SEO/SEM, paid social, display, video, referral, direct mail, affiliate, retargeting, and more.
  • Test and think outside the box with new channels — resourcefulness and drive to explore new territory online and offline growth channels to test.
  • Analyze and report on marketing KPI' s (ROI, CAC, CVR, LTV, etc.), tracking performance and taking remedial actions as appropriate.
  • Own the relationship and collaboration with external agency partners, working to ensure they’ re aligned with our overall business strategies, goals and are driving results.
  • Work with internal creative partners and Brand Director, generating briefs and helping to drive the development of campaign assets, promotions and plans.
  • Oversee the retention focused email and SMS program, managed internally, to build automated segmentations, and marketing campaigns.
  • Project manage testing of landing pages, and audiences to improve conversion and scale campaigns efficiently and also execute testing plans for new/emerging ad formats and channels.
  • Work with Marketing + Tech Team to improve on-site conversion via landing pages, sign-up flow, A/B testing, and cart optimizations.
  • Scrutinize and analyze all ongoing initiatives and strategies, reacting appropriately to pivot spend and capitalize on opportunities.
  • Partner closely with the Executive Team to develop and drive company OKR' s and overall strategy.
Position Requirements:
  • Bachelor’ s Degree required; M.S or MBA degree is highly preferable.
  • Proven experience in a DTC e-commerce brand in a customer acquisition, performance marketing, or growth marketing role.
  • Exposure to the digital advertising space, a genuine curiosity for digital data (Google Analytics, Adobe Analytics, DCM, DSP’ s, DMP’ s, Attribution tools, etc.).
  • Experience across all digital marketing channels (display, paid social, paid search, programmatic, native, SEO, email, etc.).
  • Experience in loyalty marketing and retention.
  • A full stack digital growth marketer with 6-8+ years of leadership experience in growth, acquisition, CRM, retention, and email growth in consumer e-commerce companies and a proven track record of scaling growth.
  • You’ re highly analytical with the ability to turn insights into actionable changes that optimize performance.
  • A working knowledge of how to navigate our data platforms: Holistics, Google Analytics and other LTV, CAC and attribution measurement tools.
  • Analysis of detailed & high level analytics generated from our own internal tools as well as external resources with focus on repeat and churn breakdown by cohort, sales & velocity by product category as it relates to acquisition channel, AOV and LTV health per channel.
  • Well-versed in performance tracking and measurement tools with expert fluency in Google Analytics; ability to manage large datasets and perform both qualitative and quantitative analysis.
  • Are a strategic thinker with the ability to build innovative marketing campaigns, combined with tactical ability to execute simultaneously against multiple competing priorities.
  • Have a natural ability to collaborate well with others across the organization and thrive in a dynamic, fast-paced startup environment.
  • Are decisive, action-oriented, and able to motivate, inspire, and lead cross-functional teams to leverage resources effectively.
  • You’ re comfortable wearing many hats and overseeing both strategy and execution in the beginning as we operate lean and equally excited to evolve your role to build and manage a team as we grow.
  • Have a strong drive for results, with the ability to manage independently and take calculated risks.
  • A positive attitude and great collaborator.
Compensation Package:
  • Competitive Salary Base
  • Health Insurance Coverage
  • Paid Time Off
  • Observed Company Holidays
  • Product Gratis + Employee Discounts

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