Sr. Marketing Data Analyst

Los Angeles, CA 90045

Posted: 05/15/2020 Job Category: Analytics Job Number: 130592

Job Description


Job Title: Sr. Marketing Data Analyst 

Location: Los Angeles, CA 

Type of Company: eCommerce Brand  

We are looking for a Sr. Marketing Data Analyst. The Marketing Data Analyst will working closely with all teams throughtout the comapny  to align on business objectives, develop key performance indicators (KPIs) in crucial business areas, and provide ongoing analysis and insights to devise and/or enhance strategies and plans to optimize all marketing activities. 

The primary goal of the Marketing Data Analyst will be to provide insights into marketing campaigns, customer segmentation, and identify market trends to aid the strategy & planning team to create successful marketing programs with an eye on increased market share and profitable, sustained growth.

WHAT YOU WILL BE DOING:

KPI Strategy & Reporting
  • Collect and analyze data from multiple sources
  • Develop and maintain marketing dashboards across five business units and work with Strategy leads to publish monthly, quarterly and annual reports that help develop business, sales and marketing strategies, budgets and go-to-market plans 

Analysis
  • Analyze sales funnels and loyalty acquisition across our digital ecosystem
  • Measure and report on the effectiveness of marketing programs and strategies; and recommend areas for optimization
  • Measure and report on web performance across B2B and DTC brand sites, working with the Director of Digital Products and Director of Digital Marketing to identify benchmarks and recommend optimization of these platforms 

Forecasting & Projections
  • Develop strong partnerships with the Strategy & Planning team to optimize marketing plans and tactics, based on insights and trends
  • Manage marketing channel forecasting in relation to FP&A

Targeting
  • Conduct primary and secondary research to develop better customer data— demographics, preferences, needs and buying habits— for segmentation and consumer profiling

Experimentation
  • Conduct competitive research and analyze benchmarking data and develop recommendations on the results
  • Evaluate methods for collecting data and devise plans for optimizing and augmenting

WHAT WE WANT TO SEE:
  • 4+ years of experience in a similar role
  • Strong written and verbal communication skills; able to present your ideas in an organized and coherent manner
  • Self-starter and a problem-solver, eager for keeping busy and engaged has a proactive spirit
  • Proven experience analyzing and reporting on:
    • e-Commerce sales
    • Website analytics (e.g. Google Analytics, HotJar)
    • Digital Ad analytics (e.g. Google Ads)
    • Native social analytics (e.g. Facebook, Twitter, YouTube, LinkedIn)
  • Experience using R/Python and SQL
  • Microsoft Excel power user skills, such as macro and pivot table creation

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