Sr. Marketing Analyst- Digital Marketing

San Francisco, CA 94133

Posted: 09/05/2018 Job Category: Analytics Job Number: 100610

Title of Job:  Sr.  Marketing Analyst- Digital Analytics

Company Description:  eCommerce Tech Platform- Retail

Location:  San Francisco


As a Senior Marketing Analyst you will be responsible for the management and implementation of measurement, reporting, performance, insights and optimization platforms. You will be able to act as subject matter expert and be a partner to both marketing teams and engineering teams to identify insights from multiple data sources. You should be well-versed in advertising attribution analytics and platforms.

What you will be doing:
  • Collaborate with Marketing, Agencies and Engineering to implement and deploy marketing technologies 
  • Inform and support building of top of the line attribution martech programs
  • Support one-off tagging/data diagnostic queue to troubleshoot data collection issues
  • Drive technical/tag audits of sites/apps and present findings and strategic recommendations to stakeholders 
  • Recommend the creation, implementation, and testing of new marketing platforms and technologies
  • Work closely with the Business Intelligence team to roadmap and build high quality web and app data management and analysis practices 

What we want to see:
  • 3-5 years in an analytical role- preferably with a web or app based business 
  • 1+ years of relevant web analytics experience- collecting, analyzing, synthesizing data preferred
  • Familiarity with online measurement, performance metrics, and tag management (Adobe DTM, Google Tag Manager or Tealium)
  • Working knowledge of web languages like HTML, CSS
  • Experience writing JavaScript and using browser development tools

Nice to have:
  • Knowledge of methods and models used to bridge offline channels with online to formulate a more accurate picture of channel attribution
  • Experience with Segment 
  • Experience with New Relic, BugSnag or other error tracking platforms
  • Experience with Visual IQ
  • Experience with Data Management Platforms and Attribution platforms
  • Experience with Mobile Attribution Platforms (Tune) 
  • Past experience with Google Analytics event audits and instrumentation

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