Social Media Strategist
2032 Broadway St Santa Monica, CA 90404
Title: Social Strategist
Company: International Advertising Agency
Location: Santa Monica, CA
Our client is seeking a Social Strategist to use their social expertise to build strategies, inform creative ideas and educate stakeholders. You will work with the agency and client team to use social to solve business problems effectively and efficiently.
This person will be using data and insights to develop strategies and implementation plans as well as working with creative teams to ensure territories are articulated in fit for purpose social executions.
You will be influential with clients and agency stakeholders and have great relationship management skills.
• Using social intelligence and research to uncover a balance between the needs of the audience and wants of the business
• Understanding the role of social advertising, social content, social influencers and social experiences in integrated marketing plans
• Supporting the integrated strategist with audience and content insights to help shape communications strategies with a strong sense of purpose for social
• Collaborating with integrated strategists on creative briefs to inspire the team to produce audacious and effective social executions
• Developing clear and compelling presentations to convey creative ideas and points of view
• Determining the validity and impact of social tools to assist with planning and execution
• 3+ years social experience in an agency environment with at least 1 year in a strategy role
• You have a passion for social media marketing and understanding an audience’ s motivation and behavior to guide social content creation and advertising
• You are a confident communicator who will offer strategic insight and understand the operational and technical requirements of social media in detail
• You must be an advertising and media enthusiast with equal respect for content creation and amplification
• Experience working with tech or sports related clients is a plus