Social Media Marketing Strategist

New York, New York 10022

Posted: 01/11/2019 Job Category: Social Media Job Number: 105146

Title: Social Media Marketing Strategist

Company: Luxury Clothing Brand

Location: Brooklyn, NY

 

Our client is seeking a Social Media Strategist to use their social expertise to build strategies, inform creative ideas and increase engagement & follower growth.

This person will be using data and insights to develop strategies and implement plans as well as work with creative teams to ensure increased Instagram and Facebook impact.

Responsibilities:
  • Create and maintain a social media calendar for long term and short term projects and campaigns that align with the brand’ s overall marketing calendar and business goals
  • Drive the development of follower growth and engagement strategies with a focus on Instagram, Facebook social channels
  • Be the SME leading a cross functionally team to organize and execute on influencer marketing strategy, outreach, communication, and campaigns.
  • Track and monitor KPIs, including engagement rates and post frequency
  • Report and analyze all metrics associated with social media engagement and growth
  • Grow social channel engagement and apply across PR, Retail and Wholesale divisions
  • Oversee quantitative and qualitative analysis for marketing initiatives, identifying key insights to optimize brand strategy

Requirements:
  • Minimum Bachelor' s degree
  • Project management skills are essential
  • 5+ years of experience in social media strategy with a focus on Instagram and Facebook
  • In-depth knowledge of with scaling social follower growth and engagement for a luxury, apparel or beauty brand
  • Must have strong understanding and experience with a 360° integrated approach and how social media platforms impact DTC and Wholesale channels
  • Experience with successful influencer marketing strategy, influencer relationship management and execution
  • Experience with WeChat a plus
  • Experience with web analytics services (e.g. GA, Adobe Analytics, Tableau), and social media reporting platforms

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