Social Media Marketing Manager

Los Angeles, CA 90010

Posted: 08/11/2020 Job Category: Social Media Job Number: 145766

Job Description


Title: Social Media Marketing Manager

Company: Full-service  PPC, Search Engine Marketing, and Social Media Marketing Ad Agency

Location:  Remote 

Responsibilities:  this role will manage  Facebook, Instagram, and other Social Media channels for both paid ads and organic posts, and research, build, optimize campaigns for 5-15 clients with a monthly spend monthly between $25, 000 - $500, 000:
  • Utilize Facebook Ads Manager and Google Analytics to develop insights and action items intended to increase our clients’ revenues month-over-month
  • Identify the best alternative paid social channel/medium for ad campaigns (outside of Facebook or Instagram) based on an in-depth market analysis, including audience demographics, media usage, ratings, etc.
  • Create and launch video campaigns across multiple platforms including YouTube, Google Video Partners, Facebook, etc.
  • Provide ongoing campaign management ensuring optimal performance and delivery, constantly exceeding KPI expectations.
  • Troubleshoot pixels/tags, creative, and 3rd party vendors to ensure proper campaign execution
  • Conduct competitive & macro-level research to stay informed on fluctuations and changes in the industry that could impact the overall success of paid media campaigns
  • Proactively find opportunities to grow the business by diving into campaign analytics and marketplace trends

Requirements:
  • 4-5 years’ experience online media buying and planning with budgets exceeding $100k annually (Facebook and other Social campaigns) in an agency-side environment
  • A comprehensive understanding of Facebook’ s ad auction, general advertising ecosystem, best practices, bid and optimization strategies, and campaign objectives
  • Strong understanding of Google Analytics
  • Extensive split testing experience and serving as a primary stakeholder for conversion funnel improvements
  • Experience building out full-funnel strategies for e-commerce clients is a huge plus!
  • Affiliate/Viral/Referral experience is a plus!

Salary: commensurate with experience

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