Social Media Marketing Manager

Burbank, CA 91501

Posted: 05/15/2020 Job Category: Social Media Job Number: 130695

Job Description

Title:  Social Media Marketing Manager

Company: Apparel & Accessories  Company

Location: Burbank, CA

Responsibilities:  Role will have ownership  for all platforms, brand voice &  tone, categories, and content pillars and innovate ways to drive customer voice, engagement &  conversation.   Will also be responsible for  defining and executing an innovative social media strategy for a robust portfolio of brands and  developing campaigns that deliver measurable business results.:
  • Develop social media strategies that expand brand awareness, drive customer growth and ultimately increase conversion.
  • Expand the fan base across the brands’ owned social channels by attracting new followers and transforming current followers into brand advocates.
  • Drive meaningful fan engagement across Facebook, Twitter, Instagram, YouTube, Pinterest, and emerging social channels, such as TikTok.
  • Devise unique and creative social media campaigns to drive value while aligning with the brand voice (of each brand).
  • Conduct outreach and develop partnerships with like-minded brands to drive customer acquisition while engaging the owned community.
  • Oversee and manage planning, content calendars, reporting, and optimizations across all social platforms.
  • Set campaign goals, analyze overall effectiveness of campaigns and identify areas of improvement.
  • Work collaboratively with cross-functional teams to ensure goals are aligned.
  • Manage, coach and lead social media team.
  • Direct and drive third-party digital vendors including fee negotiations.
  • Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
  • Partner with Influencer Marketing team on activations.   Use social listening strategically as an analytics tool for discovery of “ always on” Influencers. Create department Influencer database to activate against key programs.
  • Train CBI Sales team retail on social media best practices to drive their business forward.
  • Continuously stay abreast of new and emerging social medial trends, actively share new insights and apply to strategic initiatives.
  • 5-8 years  experience  working in social or digital media.
  • Experience with social media management and social listening tools (such as Sprinklr, Sysomos, Salesforce Social Studio, etc.)  as well as native social media platforms a MUST!
  • Strong background in strategic planning within the social and digital space, and experience developing and implementing highly successful social media campaigns & content strategies
  • Experience within health and wellness, beauty or apparel industry social media management experience  a MUST.
  • Strong organic social media content marketing campaign creation experience AND  proficiency  in  paid social media advertising and social media reporting & metrics
  • In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, etc.) and how each platform can be deployed in different scenarios.
  • Strong leader and team player in addition to experience working across multiple platforms.
  • Experience working with and promoting brand initiatives.
  • Keen understanding of the Influencer, Blogger and Brand Ambassador space with execution of successful Influencer/Blogger/Brand Ambassador programs.
  • Strong communication skills; external, internal collaboration and negotiation.
  • Strong computer/technical skills.
  • Strong analytical, critical thinking and project management skills.
  • Self-starter with a  strong POV
  • Well organized with attention to detail and ability to follow-through and hit deadlines.
  • High comfort level with MS Office (Word, Excel, PowerPoint) is a must.
  • Proven track record of excellence in fast-moving marketing division/company.
Salary: commensurate with experience 

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