Digital Marketing Manager

San Francisco, CA 94111

Posted: 08/24/2018 Job Category: Social Media Job Number: 100094

Location: Downtown San Francisco

Terms: Contract to Hire

Industry: Hospitality/Entertainment

Job Description:

Our client seeks a skilled digital marketing manager. The person hired for this role will own the strategic roadmap for our client' s social media channels. They  seek someone that is  both hands-on and a delegator as there are up to 4 direct reports. This position requires experience with  Content, Analytics, PPC, Display, SEO  across the social media channels that drive revenue for our client.  The best candidates show a track record of acting strategically, ensuring  advance planning of initiatives and creation of  big ideas.


Description of key job functions:

 
  • Work closely with creative, ecommerce, sales & retail to drive engagement and revenue.
  • Own the content calendar and ensure all above departments are aligned & aware of all plans across our social media channels.
  • Proactively identify actionable insights & call out in the weekly social media reports which are circulated to the executive team
  • Provide new & upcoming opportunities   to experiment --- be a social media trendspotter.
  • Update social media playbook and create best practices.
  • Create KPIs for all programs
  • Ensure that all measurement tools, CTA etc. for all social programs are in place
  • Work daily with key social media partners & external companies
  • Ensure continuity in visual messaging across all social media platforms 


Requirements:

 
  • At least 5+ years social media experience
  • Desire to embrace both the creative side but also the analytical aspects of social media.
  • Experience with database-driven social/digital programs (fashion brands a plus).
  • In-depth experience posting across all platforms (Snapchat, twitter, facebook, instagram, pinterest, What’ s App etc.)
  • Ability to multi-task & thrive in a very fast paced environment
  • Must have strong interpersonal skills and is able to work with a range of disciplines 
  • Bachelor or Master degree

 

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