Senior Marketing Data Analyst

New York, New York 10018

Post Date: 02/14/2018 Job ID: 92120 Job Category: Analytics

Title: Senior Marketing Data Analytics 

Company: Global Accessories Company

Location: New York, NY

As Senior Analyst your will be  responsible for driving performance by combining insights and strategic thinking across all channels and retail engagements. You will also help shape the strategic direction of the business and marketing strategy through the delivery of data-driven insights. Specifically, delivering client and internal solutions through quantitative analysis in line with industry best practices. This role will be an integral subject matter expert on marketing strategy, attribution, and campaign performance.

Responsibilities
  • Lead campaign analysis across all retail brand channels
  • Develop and/or optimize existing automated reports and dashboards that monitor and track campaign performance and provide actionable insights to various stakeholders
  • Measure and optimize for customer retention across CRM marketing channels – direct mail, email, and matched media
  • Monitor the health of the CRM programs and develop insights for future program enhancements
  • Provide analysis and insights for marketing campaigns and marketing channel ROI: estimate marketing impact and efficiency, and return on investment

Requirements:
  • Excellent analytical abilities, rigorous attention to detail and bias for customer-centric plannin
  • Working knowledge of Retail Systems and data integrations
  • Ability to converse with both business and technical resources
  • 2-3 years  experience working as a data analyst or business data analyst (Understanding of retail a plus)
  • Highly analytical with ability to extract and analyze large amounts of data and draw actionable insights and recommendations
  • Highly proficient in MS Excel (pivot tables, V-look ups), database applications, back-end CRM solutions
  • Expertise in SQL; Experience in R, Python, and other statistical modeling a plus-  Flexible, resourceful, excellent communication skills
  • Global experience a plus

Salary: commensurate with experience 

 

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