Senior Manager/Director Retention

New York, NY 10019

Post Date: 07/26/2018 Job ID: 98765 Job Category: Digital Marketing
Company: Mission based digital first apparel company  Job title: Senior Manager of Email Marketing
Location: New York, New York
Responsibilities:
  • Create and implement a comprehensive email marketing strategy with clear KPIs
  • Develop roadmap for email optimization and testing
  • Manage the  email calendar and ensure the delivery of scheduled campaigns 
  • Manage relationships with ESP and our email agency partner
  • Work with our email agency partner to set up email templates, manage QA, and deploy campaigns
  • Optimize our drip campaigns and triggered emails across the customer lifecycle
  • Analyze campaign results and customer behavior to identify opportunities for upsells, increased revenue and improved retention
  • Analyze key audience segments to identify opportunities for increased engagement
  • Develop and share reports that highlight key insights and strategic learnings
  • Evaluate ROI/differing response of target segments for specific campaigns
  • Analyze the performance of creative assets and work with our creative team to incorporate learning outcomes
  • Work closely with other marketing team members to create campaigns, test offers and messaging, and maximize the performance of initiatives
Qualifications:
  • 4-6 years managing and analyzing complex email campaigns
  • Experience in email marketing, database marketing, acquisition marketing or related field
  • Proven ability to interpret complex data sets and derive insights to influence marketing strategy
  • Expertise in ESP/CRM platforms and email best practices
  • Proven leader that can drive team members toward a common goal
  • Experience developing marketing assets with a Creative team
  • Extremely analytical with ability to speak to deliverables and business impact of campaigns 
  • Proven experience initiating, managing, and analyzing digital marketing campaigns, including email marketing
  • Demonstrated ability to manage end-to-end email campaigns, from audience segmentation to email creative development, including deployment and measurement
  • Excellent communication skills - you are able to make campaign strategy and performance results for the team to understand and act on
  • Passionate about social causes and embrace opportunities to help others
  • A team player who is willing and happy to help
  • Strong attention to detail and organizational skills
  • Curious and constantly learning

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