Senior Manager, Brand Marketing
420 Fifth Avenue New York, New York 11018
Title: Senior Manager, Brand Marketing
Company: US Specialty Retail Chain
Location: New York, New York
Lead multiple marketing projects, ensuring that brand strategies are developed against the needs of the business and the overall brand. Key aspects of this position include deep consumer / CRM understanding and category insights, industry benchmarking, analysis and cross-functional project planning and management.
- Bachelor’ s Degree or equivalent experience in Marketing or related field
- 8+ years of experience & In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development and in-market execution
- Strong interpersonal skills; ability to collaborate with a variety of team members and levels in a matrix organization
- Strong verbal and written communication skills; experience gaining alignment to ideas at all levels
- Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources
- Strong project management and prioritization skills with a clear focus on results in a fast-paced dynamic environment
- MBA Preferred!
- Retail experience Preferred!