Senior Digital Marketing Manager

Los Angeles, CA 90069

Posted: 05/02/2019 Job Category: Digital Marketing Job Number: 109903

Title of Job: Senior Digital Marketing Manager - Analytics
Company Description: Fashion Start-Up
Location: West Hollywood (with work from home opportunity)
Responsibilities: 
  • Implement, manage and maintain paid social media program including, but not limited to: Instagram, Facebook, Pinterest, Youtube, Google and more.
  • Gather and utilize relevant consumer data to create campaigns, conduct A/B testing and make data-driven recommendations for future campaigns.
  • Create and run marketing testing  and analysis; campaign strategy
  • Evaluate channel performance across all platforms; analyze ROI, funnel metrics, campaign performance, and generate insights to share with executive team to make meaningful decisions
  • Spearhead consumer insights; continue growth and evolution of  consumer insights methodologies to maintain edge in the marketplace
  • Run all marketing systems and operations including, but not limited to:  MailChimp, website optimization, affiliate programs, referral and loyalty programs
  • Ensure brand' s digital positioning in the marketplace and lead consumer engagement
  • Partner with Agency partners on Influencer marketing
  • Drive digital innovation
  • Create new reporting standards, processes and  methods
  • Manage marketing calendar
  • Partner with Founder to  manage marketing deliverables

Requirements:
  • 5+ years of Digital Marketing experience with a strong grasp on Analytics 
  • High level of expertise of in paid search, customer acquisition and affiliate marketing
  • Experience with a consumer-facing brand (i.e. retail, hospitality, fitness, spa)
  • Ability to thrive in growing start-up environment with a " think big" mentality

Salary: Salary open depending  on experience + full benefits, PTO, flexible work schedule/work from home and more!

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