108 West 39th New York, NY 10013
Type of Company: Healthcare Agency
Title: Sr Copywriter- DTC Focused
Location: New York, New York
Our client is a marketing, media and communications agency designed for health and wellness. The Senior Copywriter (Sr. CW) is responsible for developing ideas and copy that creatively deliver on our clients’ strategies and support their creative tones. The Sr. CW works in partnership with the Art Director (AD) to generate concepts and tactics, and to progress them through execution.
- Writes clear, cohesive creative copy for multiple channels (print and digital, TV/video, social)
- Comfortable moving between long and short form copy
- Able to present work in a compelling way, can capture and hold attention of audience, internally and with client
- Possesses solid, active listening skills
- Understands how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
- Knows AMA style
- Ability to independently manage concurrent projects of varying sizes and deliver work from concept through completion
- Exhibits decisive problem-solving skills
- Actively maintains an understanding of how work moves through the agency. Follows relevant agency Standard Operation Procedures (SOP)
- Understands the principles of production (print, online, broadcast).