Senior Copywriter

New York, New York 10013

Posted: 03/06/2019 Job Category: Copywriter- Pharma Job Number: 107620

Title: Sr Copywriter

Location: New York, New York 

Type of Company: Healthcare 

** Must have DTC Experience

 

The Senior Copywriter should become a brand product information specialist and appropriately source written materials (referencing) for a client’ s Medical/Legal/Regulatory (MLR) review board. Sr. CW reports to the Associate Creative Director (ACD) or Creative Director (CD).

Creative Role & Responsibilities
  • Natural storytelling ability
  • Conceptual thinker
  • Consistently able to crack a brief multiple ways, bringing new ideas appropriate to our clients’ marketing strategy and brand tone
  • Develops a range of creative executions for each project and effectively collaborates with AD to ensure design and copy work together to support the concepts
  • Thinks beyond our industry, bringing a world-curious mind to their work. Able to translate what they see into real ideas that hit the strategy.
  • Executes a broad range of projects. Leads projects from start to finish with guidance from ACD or CD
  • Can source credible information and use it to craft copy that delivers on strategy
  • Can listen to feedback and deliver revised solutions
  • Participates in strategic meetings with client and account management to deepen understanding of clients’ objectives and better inform advertising campaigns
  • Actively explores the Healthcare Marketing arena. Knows what is happening in the therapeutic area of our clients
  • Proactively communicates and consults with team members (Account Management, Strategy, Project Management, Regulatory Operations etc.) regarding creative work, quality control, MLR submissions and deadlines
  • Responsible for maintaining version and quality control of owned assets through lifecycle of project
  • Adds to and maintains the copy style guide associated with assigned brand(s)
  • Self-manage expectations to deliver on brief, accuracy and surprising creative options.
  • Provides feedback on allocated hours. Works with ACD or CD to establish and work to set scope
  • Participates on a pitch team
  • May be assigned to more than one account

 Required Skills
  • Writes clear, cohesive creative copy for multiple channels (print and digital, TV/video, social)
  • Comfortable moving between long and short form copy
  • Able to present work in a compelling way, can capture and hold attention of audience, internally and with client
  • Possesses solid, active listening skills
  • Understands how to use and apply medical references and validate with Medical Editor partner ahead of MLR submissions
  • Knows AMA style
  • Ability to independently manage concurrent projects of varying sizes and deliver work from concept through completion
  • Exhibits decisive problem-solving skills
  • Actively maintains an understanding of how work moves through the agency. Follows relevant agency Standard Operation Procedures (SOP)
  • Understands the principles of production (print, online, broadcast)
  • Ability to establish trust with core team. Develops strong relationships with account and project management and strategy counterparts
  • Collaboratively partner with assigned partners
  • Willingness to supervise freelance or on staff copywriters if assigned
  • Grows and maintains solid rapport with day to day client. Earns trust of client.

 

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