Senior Analyst, Website & Optimization

New York, New York 10010

Post Date: 12/13/2017 Job ID: 89245 Job Category: Web Analytic

Title:  Senior AnalystWebsite Analytics & Optimization

Company:  Global Accessories/Jewelry Company

Location: New York, NY

This person will be responsible for analyzing performance of global website optimizations, A/B testing and   customer experience enhancements for new features, functionalities, and campaigns in support of continuously improving the website customer experience.

Responsibilities:
  • Ownership for website optimization reporting and analysis across the global customer experience– this includes both A/B testing of content related customer experiences as well and analyzing performance of new website features and functionalities.
  • Work closely with stakeholders to develop and execute test set-up including collaboration with Content Authors to create web content variations and then configure the variations to business rules in Adobe Target.
  • The A/B Testing Analyst will be responsible for developing KPI metrics to analyze the effectiveness of personalization and A/B Testing activities and partnering with their Manager on how this informs the A/B testing roadmap. 
  • Evolve and standardize test results reporting,  and refine analysis approach as organizational maturity increases around testing & personalization
  • Responsible for defining analytics business requirements needed for new features/ functionalities/ redesigns of the website
  • Responsible for establishing KPIs & monitoring performance impact of key customer experience improvements (features/ functionalities) launched to website

Qualifications:
  •         3-6+ years of experience in analytical roles
  •         Prior experience with Adobe Test & Target tool preferred
  •         Experience with A/B testing is a must
  •         Must have deep knowledge and comfort with Omniture & Google Analytics tools
  •         Must have basic understanding of HTML, CSS and other web development concepts
  •         Must have basic understanding of Digital Asset Management concepts
  •         Must have prior experience in Content Targeting and Personalization

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