Search Engine Marketing Specialist

Fullerton, CA 92831

Post Date: 02/01/2018 Job ID: 91409 Job Category: Digital Marketing

Job Title: Search Engine Marketing Specialist 

Company: Mobile accessory brand

Staff Position; *Onsite or Remote Potential

Salary DOE

Responsibilities: 
  • Management and optimization of large Google Adwords accounts, Bing, Display, AMZN AMS and more.
  • Utilizing heavy data-driven marketing analytics to proactively seek out optimization opportunities to open new keyword opportunities, testing ad copy, SQ mining, price testing, landing pages, audience segmentation, promotions and more
  • Conversion Rate Optimization and Execution of A/B/n & MVT testing cycles from start to finish (data aggregation to hypothesis ideation, to execution, and post-test analysis)
  • Work with procurement and merchandising teams to constantly create new product exposure opportunities and effectively merchandising the onsite experience to maximize conversions in highly competitive verticals
  • Drive organic SEO process and ensuring optimization and content efforts are in sync with PPC and overall search trends

Experience:
  • SERIOUS SEM/PPC chops in Ecommerce with 3+ years in Google Adwords and Bing PPC w/demonstrated history of growth hacking innovative ways of scaling accounts and ROAS
  • Google Shopping and feed management expertise w/understanding of ecomm metrics and strategies
  • Masterful use of Google Adwords Editor & Bing Ads Editor
  • Experience w/Amazon AMS platform (Headline, Sponsored products, and product list) and cross-incorporating techniques across both Adwords & AMS
  • Familiar and comfortable in customer acquisition-driven KPIs (CAC, ROAS, CLV/LTV)
  • You’ re a thought leader or at least a “ wannabe” in marketing acquisition and have contributed to the SEM and growth hacking community
  • Enterprise-level Marketing Analytics proficiency (GA, Adobe Analytics, Core Metrics, Tableau, KISS Metrics, Looker, etc.)
  • CRO and LPO tool experience (Optimizely, VWO, Unbounce, Hotjar, etc)
  • Advanced Excel (vlookups, pivot tables, macros)

 

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