Salesforce CRM Associate

New York, NY 10022

Posted: 01/11/2019 Job Category: CRM Job Number: 105213

Title: Salesforce CRM Associate

Location: NYC

Company: Private Real Estate Company

  • Manage day to day operation of email and SMS execution including scheduling, segmentation, and analysis
  • Leverage both known and unknown user data to deliver personalized and dynamic content
  • Ask and answer the next question(s) after gathering and analyzing the data to make insights more powerful – not just delivering what was asked for!
  • Execute a wide variety of analytics projects including customer profiling, lifecycle analysis, campaign test design and analysis, dashboard reporting, market basket analysis, product recommendations, and customer segmentation
  • Extract and process large quantities of data from data warehouses and other data marts in support of assignments
  • Analyze marketing metrics to identify cause-effect relationships between marketing levers and outcomes
  • Data mining and analysis, including the ability to independently QA database information and help drive database enhancements via communication and requirements documentation for technology teams
  • Build predictive models to enhance retention strategies
    Turn complex data into practical and actionable marketing insights
  • Develop test designs to support one-time and longitudinal test plans
    Support development of efficient and accurate project management plans for project delivery


  • 2-3 Years Salesforce Experience
  • Bachelor' s Degree (B.S.) or equivalent in statistics, math, economics or related quantitative field required;   Advanced degree (M.A., M.S., Ph.D.) preferred
  • Minimum of 3 years of experience in quantitative marketing arena 
  • Unique combination of being business-minded and highly analytical
  • Experience working with technical & functional resources and following an Agile based delivery methodology
  • Salesforce Certification required
  • Interface and partner with C-level Executives and Senior Management
  • Ability to understand the business, business needs and identify areas that can be optimized
  • Ability to think critically, solve problems, make decisions and build trust across the organization
  • Ability to guide team on multiple tasks and deliver results with aggressive timelines
  • Ability to partner with Digital Marketing Teams across business units on strategic initiatives.
  • Ability to drive the analytical reporting and insights across business unit customer journeys and critical KPIs.
  • Excellent interpersonal skills, as well as excellent communication skills, verbal and written
  • Demonstrate self-motivation and the ability to grasp concepts quickly
  • Experience with MS Office (Word, Excel, PowerPoint, Outlook) required
  • Proficiency with multiple analytics tools required (SAS, SQL, Python, etc.); strongly preferred
  • Understanding of relational databases and transactional data required
  • Hands-on experience with BI or digital analytics tools (Tableau, TIBCO Spotfire, Micro strategy, Adobe analytics, Google analytics, DMP insight tools) preferred
  • Must have experience with statistical concepts and applying statistical techniques such as regression, ANOVA, cluster analysis, factor analysis, time series forecasting, and experimental design
  • Ability to discover hidden insights or complex patterns through advanced multi-variate data mining techniques on un-structured business problems
  • Strong written, communication, and presentation skills
  • Document Creation tools (Examples: Conga Composer, Drawloop)
  • Electronic Signature Management (Examples: DocuSign, EchoSign)
  • Marketing Automation Platforms (Examples: Marketing Cloud, Pardot, Marketo, Adobe)
  • Salesforce Service Cloud
  • Broad Capability for Analytics Reporting within SalesForce Marketing Cloud, CRM, Google Analytics and other best in class platforms.
  • Experience with Salesforce Community Site, Salesforce CPQ, Salesforce Lightning, Tableau or other Reporting tools is helpful 

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