SEO Specialist/Content Writer

Torrance, CA 90502

Posted: 09/25/2018 Job Category: SEO/SEM Job Number: 101391

Title: SEO Specialist

Location: South Bay(Los Angeles, CA)

Full-time

Salary DOE

Our client is in the  legal marketing agency field. They are  seeking an experienced SEO Specialist/Content Writer to work in the marketing department and is responsible for overseeing SEO efforts across law types (i.e. Personal Injury, Workers Compensation, Labor and Employment) and multiple locations to drive qualified leads and fulfill marketing objectives. 

Primary duties/responsibilities include, but are not limited to:
  • Work on planning and execution of SEO tactics including but not limited to researching competitive, analyzing search trends, analyze industry trends/insights, cost per lead analysis and web traffic;
  • Must be able to speak Spanish
  • Create local SEO strategy and implementation;
  • Manage and execute day to day of content writing and content development;
  • Able to build content such as blog, infographics, interactive maps, and engaging content;   
  • Manage backlink strategy and opportunities including partnerships, charities and outreach;
  • Develop scalable content strategies that will increase search visibility (organic/map);
  • Proactively plan, anticipate potential issues, and undertake steps to improve website performance;
  • Analyze web traffic, calls/forms and lead conversions/type of leads to refine strategies and optimize websites;
  • Use data to review website performance daily;
  • Implement any updates on websites including HTML, H1, metatags, etc;
  • Manage website content updates in a timely manner;
  • Explore new capabilities to enhance our websites;
  • Optimize website and applications for maximum speed and scalability;
  • Manage lead form to ensure quality leads are being delivered to call center and block spam;
  • Manage and continue to refine lead attribution;
  • Identify new opportunities to drive revenue and profitability;
  • Instill methods and document processes by which site optimization and improvement will contribute to overall brand success;
  • Work with marketing team and other departments to manage online reputation;
  • Extract campaign data & generate reports on campaign optimization/recommendations;
  • Stay up-to-date on emerging technologies;
  • Perform other duties as assigned by Management and/or Team Leaders.

 

Requirements:
  • Bachelor’ s degree in Journalism, Statistics, Business or other related fields;
  • At least one-year experience doing intensive outreach and relationship building for SEO content marketing, and familiarity with relevant tools;
  • Experience in managing content contributors (writers, graphic artists, and/or photographers) both in-house and outsourced;
  • At least 3 years of experience in producing SEO- optimized content that ranks high on organic platforms
  • Experience in creations in infographics and curating content
  • Wordpress experience;
  • Exceptional attention to detail, grammar, and logical story construction;
  • Ability to work on multiple projects and manage priorities/deadlines;
  • Robust experience in content marketing, content growth and content writing;
  • Outstanding ability to think creatively, strategically and identify and resolve problems;
  • Experience with Google analytics and optimizing tools;
  • Strong organization, time management, and analytical skills;
  • Legal marketing experience not requires, but big plus.

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