SEO Manager

Boca Raton, FL 33432

Posted: 10/18/2018 Job Category: SEO/SEM Job Number: 102415

Title: SEO Manager

Company: Ed Tech Company 

Location: Boca Raton, Florida

 

We are seeking a data-driven SEO Specialist to work with our Ed Tech client to optimize their.edu domains.

 

The SEO Manager will work closely with the Senior Content Manager and VP of Marketing to implement industry-leading SEO best practices for their current websites and website rollouts, and drive engaging content creation.

 

This person will play a lead role in the development, implementation, and optimization of various SEO initiatives across channels.

 

Responsibilities:
  • Drive initiatives related to the full circle of organic optimization including content strategy, engagement, page load performance, technical optimization, index shaping, Google proprietary initiatives, and marketing
  • Research and analyze keyword strategies, performing ongoing keyword discovery, expansion, prioritization, and optimization
  • Responsible for leading the SEO programs to set targets and KPIs, integrating tightly with our paid channel managers, building a two-way communication flow of learnings from the paid world into the organic
  • Plan, execute and optimize on-page website content and landing pages, making routine updates as needed
  • Track and analyze website analytics to report on success, improvements, tests, and optimization
  • Measure content performance including individual content metrics, ROI of content marketing initiatives, and apply this insight into future tactics and recommendations
  • Support all launch activities related to keyword research, content reviews, domain updates, internal and external linking, internal site search, and social outreach
  • Provide competitive analysis of top ranking competitor sites
  • Write and create engaging, useful, SEO optimized content for a variety of verticals

 

 

Requirements:
  • Minimum of 4+ years of success running SEO/organic optimization campaigns in-house or at an agency
  • Strong ability to perform technical site analysis, site compliance audits, and content compliance
  • Experience aggressively monitoring and data-mining SEO data regularly for increases/dips in performance and identifying new content opportunities
  • Experience developing and delivering comprehensive page-level and site-wide SEO recommendations
  • Experience conducting outreach and link building efforts to acquire high domain authority links
  • Experience monitoring, analyzing, and optimizing website activity, traffic trends, SERP rankings and customer acquisition &  metrics related to Visits, Units, and overall user experience
  •   Startup experience a plus
  • Experience supporting organic search strategy and results through keyword research, copy creation, copy localization, query analysis, conversion tracking
  • Expert knowledge of Google Analytics and Google Search Console

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