SEM Manager

Los Angeles, CA 90019

Posted: 02/10/2020 Job Category: SEO/SEM Job Number: 121641

Job Description


Title of Job: SEM Manager

Company Description: Marketing Agency

Location: Los Angeles, CA (DTLA)

Duration: Temp to perm

Salary: DOE

Responsibilities:

• Plan, manage and optimize successful pay per click (PPC) campaigns on various paid search and social networks (Google, Bing, Facebook, Instagram, Twitter, YouTube, Amazon, etc)

•   Aggregate reports on a daily/weekly/monthly basis while working with leads to generate insights, calculating basic KPIs and understanding how metrics effect each other

• Daily campaign & budget management including optimizations

• Monitor daily searches on high priority keywords (i.e. brand and lead terms)

• Develop projections/proposals and understand the tools used to build them

• Understand, implement and troubleshoot the tracking process

• Proactively bring new ideas for the account to improve performance

• Handle client billing, notify manager of any account issues, update account pacing documents, and ensure proper budget pacing

Requirements:

• Bachelor’ s degree in marketing or related field

• 4+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred. DSP/DMP and programmatic buying (DoubleClick or other) experience a plus

• Basic understanding of at least one bidding platform such as Marin, Kenshoo or Doubleclick

• Google and Bing Ads experience a must. Facebook, Yahoo Gemini and Amazon Ads a plus

• Proven track record of successful SEM implementation and optimization

• Comprehensive understanding of keyword research

• Strong experience with creative, ad copy and landing page development

• Minimum of 2 years experience with editor tools, such as Google ads and Bing ads editor

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