Project Manager, Influencer Marketing

Menlo Park, CA 94025

Post Date: 04/20/2018 Job ID: 94963 Job Category: Project Manager

Title of Job: Project Manager, Influencer Marketing

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location:  Menlo Park, CA

Salary:  Depending upon experience

Start Date: ASAP, 2 year contract

Responsibilities:
  • Assist in developing and executing strategy for the influencer marketing channel, including managing budget and growth KPI' s
  • Apply a data-driven approach to the selection of agencies, talent, tools and programs
  • Coordinate and implement A/B testing, analyze, and report on performance of campaigns against growth KPI' s
  • Partner with analytics to continuously assess and optimize marketing against growth metrics to ensure goals are met
  • Build relationships with key influencers and core community members to deeply understand both of these groups and use that understanding towards impactful marketing efforts
  • Liaise between marketing, creative, engineering and customer experience to coordinate project plans and campaigns

Requirements:
  • 5+ years of experience in influencer and affiliate marketing
  • Understanding of the influencer marketing space with a focus on meeting CPA targets
  • Proven experience working on growth initiatives with influencers and social media
  • Data-driven decision maker, able to easily navigate goal setting, analysis, and reporting of campaigns
  • Experience in affiliate marketing platforms and with key partners (e.g. RewardStyle, Impact Radius, ShareASale, LinkShare, SkimLinks, etc.)
  • Knowledge of emerging trends in online, mobile and social media
  • Demonstrated ability to produce successful results in a fast-paced environment
  • Able to multitask between short and long-term projects, involving multiple teams and marketing partners
  • Adaptable, personable fast learner with an eye for detail and impeccable communication skills

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