Product Marketing Manager

New York, New York 10007

Post Date: 05/21/2018 Job ID: 96168 Job Category: Product Management

Title: Product Marketing Manager

Type of Company: Lifestyle Brand

Location: New York, New York

RESPONSIBILITIES:
  • Drive product positioning and strategy, manage product launches, and gather customer insights.
  • Understand  prospective and existing users, competitors, and how to make products more compelling.
  • Together with the product team, educate both internal and external stakeholders on our product features and their benefits.
  • Create acquisition KPIs and determine channel marketing strategy.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Work closely with consumer marketing and design to develop and execute creative and effective campaigns; launch marketing and site materials.
  • Manage and execute tactical work from creating overview docs, product briefs, materials and copywriting for high-level messaging.

SKILLS & EXPERIENCE:
  • 3+ years of experience in product marketing or product management for a technical product.
  • Experience working in product marketing throughout a product’ s lifecycle.
  • Ability to analyze user data and implement tracking to measure success.
  • Experience deriving user insights from various data sources. Excellent analytical skills (experience with Google Analytics and/or MixPanel a plus).

 

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