Product Marketing Manager

Menlo Park, California 94026

Post Date: 01/22/2018 Job ID: 90677 Job Category: Product Management

Title of Job: Product Marketing Manager, Cultural Moments

Company/Job Description: JBCconnect is partnering with the world’ s largest social media platform and technology company.

Location:  Menlo Park, CA

Salary:  Depending upon experience

Start Date: ASAP, 12 month contract

Responsibilities:
  • Plan and lead successful consumer marketing campaigns for some of the company’ s brand moments in partnership with product, design, communications, partnerships, and other teams.
  • Lead and manage the efforts of internal cross-functional teams including Product, Design, Research, PR and Creative and external agencies to ensure quality, on-time delivery of marketing programs and assets across multiple channels.
  • Coordinate with global marketing teams and external agencies to deliver culture-specific insights that can drive creative development for global brand campaigns.
  • Leverage quantitative and qualitative insights from research and analysis to influence product strategy and inform go-to-market plans.
  • Work with internal analytics team to understand and evaluate campaign performance.
  • Tackle complex problems with a strategic mindset and create thoughtful recommendations and action plans for solving those problems.
  • Demonstrate a strong understanding of the broader company ecosystem and competitive landscape.

Requirements:
  • 6+ years of experience in marketing.
  • Interest in global cultural trends and proven ability to launch campaigns in non-US markets.
  • Experience sourcing and working with agencies.
  • Analytical and problem-solving skills with a results-oriented mindset.
  • Communication skills: communicating to internal executive and product teams, as well as communications for consumer-facing audiences.
  • Knowledgeable in brand marketing and understanding how brands interact with consumers in culture-specific contexts.
  • Demonstrated skills on both strategic and tactical levels
  • Proven project management skills
  • Effectiveness in a fast-paced, entrepreneurial, startup environment.
  • Cross-functional leader.
  • BA/BS, MBA desirable

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