Paid Search Specialist

New York, NY 10036

Posted: 10/10/2019 Job Category: Media Planning/Buying Job Number: 117845

Job Description

Title: Paid Search & Programmatic Manager

Company: Leading Live Entertainment Ad Agency 

Location: New York, New York

Responsibilities: this role with lead the strategy & create and oversee  execution of unique paid search and programmatic campaigns for a portfolio of Tony Award winning clients:
  • Build  and maintain  self-serve and managed service programmatic campaigns
  • Manage  timely, accurate execution of all direct response campaigns
  • Responsible for day-to-day campaign management, budgets and optimizations in support of client goals
  • Oversee  campaign performance reporting, including QA’ ing the data to ensure accuracy, highlighting any insights and trends as well as providing optimization recommendations on an ongoing basis
  • Provide ongoing analysis and optimization of live media based on internal and external media performance reports
  • Prepare  presentation materials for client meetings and regular campaign reporting
  • Responsible for keeping innovation and technology at the forefront of campaign planning
  • Stay on top of advertising and theater industry trends and keep Agency' s media planning relevant, cutting-edge, and competitive

  • 2-4 years agency experience with a strong background in planning and buying programmatic and paid search (SEM and YouTube)
  • Strong expertise in managing bid optimization platforms (Google AdWords and DoubleClick are a must)
  • Robust understanding of the search marketing and paid search landscape
  • Strong writing and presentation skills 
  • Passion for theater and the arts

Salary: commensurate with experience 

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