Paid Search Analyst

New York City, NY 10036

Posted: 04/24/2019 Job Category: Digital Marketing Job Number: 109572

Title of Job: Paid Search Analyst 

Company Description: E-Commerce Startup specializing in luxury pre-owned goods.

Location: New York City

Responsibilities:

Hiring a Paid Search Analyst with a successful track record of managing paid marketing campaigns to drive customer acquisition and outstanding revenue growth.
  • Build, optimize, analyze and grow paid search channels
  • Actively manage and support campaigns to drive performance while maintaining brand standards
  • Manage weekly and monthly reporting, as well as ongoing analysis of the channel
  • Work closely and collaboratively with internal creative, brand and retention teams to develop and execute integrated creative ideas, plans and strategies
  • Leverage customer data and insights, campaign results, creative tests, etc. to optimize ROAS and revenue driven by search
  • Monitor campaign KPIs regularly to understand effectiveness of strategies and identify opportunities for improvement

Requirements:
  • 1-3 years of direct experience executing and managing paid search ads in-house and/or at a digital agency (experience with SEO a plus)
  • Ability to analyze large amounts of data into actionable insights in a timely fashion as well as communicating results in an organized and concise way
  • Obsessed over the impact of your campaigns
  • Must have experience in reporting and customer analytics platforms (e.g. Google Ads, Facebook Analytics, Google Analytics)

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