Paid Search Account Manager

Dallas, TX 75231

Posted: 10/02/2018 Job Category: Search Job Number: 101776

Title: Paid Search Account Manager

Location: Dallas

Company: Leading Media Consulting Firm

Duties: 
  • Manage day to day operations to the accounts, including performance, and pacing
  • Collaborate with overall client and internal  teams to develop and enhance digital media strategy
  • Act as main point of contact with client on Search program, including daily written updates, weekly team meetings and ad hoc meetings with client touch points, as needed
  • Provide analysis on assigned search accounts from the following perspectives:
    • Account maintenance
    • Trend Changes (Opportunity/Troubleshooting)
    • Ad Hoc Client Requests
    • Various Tests that could encompass creative, landing page, bidding, audiences, etc.
  • Provide recommendations and intended actions based on findings from analyses to internal team and Client
  • Collaborate with search team  on other accounts, projects and initiatives

Skill Improvement Expectations:
  • Gain (or have) competence in use of Tableau Data Visualization Tool
  • Understand  Data Warehouse capabilities and have the capacity to connect and pull data from warehouse for reporting and analysis purposes
  • Become a (or be) Search Ads 360 expert using access to available DoubleClick resources (online and personnel) 

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