Paid Media Specialist

New York, NY 10018

Posted: 06/20/2018 Job Category: Digital Marketing Job Number: 97304

Title: Paid Media Specialist 

Company: Entertainment Marketing Agency 

Location: New York, New York

Responsibilities:
  • Develop overall paid strategy offering for the agency including understanding agency and our clients business goals and how we can best service in the marketplace
  • Serve as a key specialist within the agency informing macro strategy within the Influencer Marketing group
  • Design strategies for leveraging paid media on social networks including but not limited to Facebook, Instagram and Twitter to deliver against client objectives
  • Develop action plans for achieving and measuring social media success, including setting key metrics and optimization strategies
  • Work with clients to provide strong recommendations for individual paid media campaigns
  • Execute and recommend adjustments to paid executions as needed for performance optimization
  • Drive overall education around the paid media marketplace including analytics and targeting advances to the agency and clients

 
  • Lead measurement planning for client programs and provide strategies and recommendations on conversion tracking, UTM tagging, pixel installation and audience development/retargeting
  • Provide campaign reporting and performance insights to help inform future media plans, content strategy and planning
  • Assist with SEO/SEM/SRM audits by evaluating account health, organic rankings, keyword research, website tags and competitor rankings

Requirements:
  • 3+ years of digital and paid media experience. Influencer marketing experience is a plus
  • Expertise in  Ad Manager, bidding, Instagram Analysts and YouTube preroll as a minimum  a MUST!
  • Proficient and a thought leader in all areas of paid media, digital, social and analytics and ROI measurement
  • Proficient in programs like Facebook Ad Manager, Twitter Ads, etc.
  • Experience interacting with brands, social influencer representation agencies, social influencer directly
  • Experience using social influencer identification and analytics tools
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Bachelors in marketing, integrated  communications, PR, Advertising or similar

Salary: commensurate with Experience 

 

 

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