Paid Media Manager (Associate Director)

New York, NY 10018

Post Date: 06/20/2018 Job ID: 97318 Job Category: Digital Strategy, Media

Title: Paid Media Associate Director

Location: NYC

Company: Leading Influencer and Celebrity seeding agency with a great client roaster across beauty, fashion, and spirits. 

Job Description:

Paid Media Strategy and Execution
  • Develop overall paid strategy offering for the agency and all clients 
  • Serve as a key specialist,  informing macro strategy for paid media
  • Design strategies for leveraging paid media on social networks including but not limited to Facebook, Instagram and Twitter to deliver against client objectives
  • Build and maintain client relationships
  • Work with clients to provide strong recommendations for individual paid media campaigns
  • Develop action plans for achieving and measuring social media success, including setting key metrics and optimization strategies
  • Execute and recommend adjustments to paid executions as needed for performance optimization
  • Drive overall education around the paid media marketplace including analytics and targeting advances to the agency and clients
  • Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance
  • Develop points of view on new technologies, trends and opportunities in the social media marketplace


Paid Media Reporting and Analytics
  • Proficient at analyzing best potential audience segments and evaluating data sets to determine whether strategy in place is the most effective
  • Measure and evaluate paid campaigns by deconstructing what worked and what didn’ t in client friendly terms
  • Lead measurement planning for client programs and provide strategies and recommendations on conversion tracking, UTM tagging, pixel installation and audience development/retargeting
  • Provide campaign reporting and performance insights to help inform future media plans, content strategy and planning
  • Assist with SEO/SEM/SRM audits by evaluating account health, organic rankings, keyword research, website tags and competitor rankings


Campaign Management
  • Managing the production process for sponsored influencer content from briefing, implementation and recapping
  • Develop and maintain content cadence schedules and asset review process
  • Leverage best practices of social channels and timely FTC compliance
  • Develop comprehensive reporting to articulate campaign impact
  • Consistently communicate trends, shifts, opportunities, and statuses with your manager and clients


  • Attend regularly scheduled client conference calls
  • Attend in-person client meetings, and new business pitches; participate in presentations to clients and prospective clients
  • Coordinate conference calls between  account teams, and clients, agents, etc.
  • Schedule and attend weekly in office talent meet & greets
  • Participate in data entry and database management; leverage database to analyze and provide data for clients
  • Assist in the overall growth of the agency, including new business & networking


Job Requirements
  • 3+ years of digital and paid media experience. Influencer marketing experience is a plus
  • Proficient and a thought leader in all areas of paid media, digital, social and analytics and ROI measurement
  • Proficient in programs like Facebook Ad Manager, Twitter Ads, etc.
  • Experience interacting with brands, social influencer representation agencies, social influencer directly
  • Experience managing and developing internal teams
  • Strong written and verbal skills
  • Experience using social influencer identification and analytics tools
  • Proficient in Microsoft Word, Excel, PowerPoint, Outlook
  • Bachelors degree; preferred if degree is in a relevant course of study; e.g. marketing, integrated marketing communications (marketing, PR, advertising)


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