Freelance Marketing Manager

San Fran, CA 94103

Posted: 02/03/2020 Job Category: Marketing Job Number: 121401

Job Description


Job Description: FREELANCE Women’ s Marketing Manager

San Francisco, CA

• Owns planning and execution for all Women’ s marketing content across omnichannel vehicles, including site, email and store signage
• Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product first point-of-view, leveraging key inputs from the Analytics team and Global and Online Merchandising
• Drives pre-season planning for Women’ s division to develop thoughtful omni strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)
• Partners with Creative, Editorial and Styling to bring product stories to life and develop assets that deliver on marketing and merchandising objectives
• Partners with Social Media to leverage and cross-polinate storytelling strategies and assets where appropriate
• Participates in all photo pipeline and in-season dialogues inclusive of photoplanning, in-season kick-off, creative reviews, final layout reviews, and mechanical approval
• Leverages weekly analyses, seasonal hindsight, competitive research and store visits, maintaining a deep understanding of the Women’ s divisions’ marketing effectiveness and driving for action in light of learning
• Partner closely with Merchandising to maintain a deep understanding of product assortments, positioning, and road-maps to act as divisional expert within Marketing
• Partner closely with Visual Merchandising on signage strategies and placements, and ensuring Marketing materials are produced and posted in mock store for monthly leadership walk-through
• Knows the customer experience end-to-end, bringing an understanding of the market and competitive trends to all marketing placements
• Manage store communications for all W' s signage efforts to ensure proper placement and execution
• Spearhead any testing initiatives for W’ s divisional assets on site, email, and in store

• 3-5 years of experience in consumer marketing; content marketing experience required
• Proven ability to translate product stories into compelling marketing messages; a natural storyteller
• Strategic, data-driven, global thinker with a customer focused mindset
• Solid analytical skills, ability to glean insights and tell a story from data
• Strong ability to prioritize on the go
• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising, Social Media
• High energy level and ability to thrive in a fast-paced and changeable environment, comfortable with ambiguity
• Laser focused on results both at an individual level and for the team at large
• Self-starter with an innate sense of curiosity and eagerness to test and learn
• Experience in fashion and retail strongly preferred
• BA/BS required

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