Marketing Director

Los Angeles, CA 90069

Posted: 02/25/2020 Job Category: Digital Marketing Job Number: 122193

Job Description


Title: Marketing Director

Company: Innovative Media and eCommerce Brand

Location: Los Angeles, California

Our client is seeking a Marketing Director with experience in a fast-paced online space who has strong background search and digital marketing.

The Marketing Director will be involved with all aspects of online marketing including: strategy and execution of online marketing campaigns, partnership management, performance marketing, digital user acquisition, direct response marketing, data analysis, creative/landing page development and testing, as well as project administration.

The ideal candidate will also have an understanding on advertising and media buying.

Responsibilities:
  • Manage SEO and SEM - all search & digital marketing (performance, digital user acquisition and direct response marketing)
  • Drive strategy and identify new opportunities for growth of the display marketing channel
  • Oversee team of 3-4 marketing professionals
  • Ability to define and build new business processes that improve efficiency and effectiveness
  • Collaborate with design team to develop creative concepts and campaign assets
  • Analyze campaign data, identify actionable opportunities, and measure and report on performance
  • Manage partner/publisher relationships and work with internal Product, Business Development, Reporting, and Analytics teams
  • Understand and utilize ad networks, DSPs, and real-time bidding technology

Requirements:
  • 5+ years’ experience and proven track record in online marketing
  • 2+ years’ of management experience
  • Strong Client facing & Merchant exposure
  • Solid understanding and practice of performance, acquisition, and direct response marketing techniques
  • Experience working with large data sets and complex analysis
  • Advanced Excel and analytical skills required

 

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