Marketing Automation Specialist
108 w 39 Seattle, WA 980
Client: Large Social Media Client
Name: Marketing Automation Specialist
Location: Seattle, WA
Start Date: 05/11/2020- 12/31/2020
Duties: As an expert in marketing automation, you will be responsible for the development and project management of marketing automation programs and will partner closely with our marketing teams globally to optimize and scale these programs.
Project manage cross-functionally with stakeholders, internal partners, marketing automation specialists, and external agencies to launch email and marketing automation campaigns end-to-end.
Be the expert in our customers, marketing automation strategies, and both inbound and outbound digital marketing channels (email, webinars, social, advertising, web, events) to deliver breakthrough marketing automation programs Consult with marketing teams on best practices and recommendations for content, audience segmentation, behavioral triggers, lead scoring, reporting, and marketing systems and tools to launch a successful marketing automation program Launch email campaigns, including email template setup, campaign setup, testing, scheduling, tracking, and measuring campaigns to drive short-term and long-term results.
Deliver on reporting and measurement initiatives through qualitative and quantitative analysis Expanding automation platform data connections, leveraging bridge point, api integrations, and custom objects and activities.
Proven track record of having successfully built and executed marketing automation strategies, designed nurture programs, and served as the resident expert to consult with stakeholders on marketing automation programs Strong hands-on experience in Marketo, Salesforce, and demand generation industry software and tools
Excellent communicator with strong project management experience leading and managing multiple projects at the same time Experience collaborating with global marketing teams for localization and translation of programs
4+ years experience with marketing automation and/or marketing