Marketing Associate, Email

New York, New York 10017

Post Date: 03/28/2018 Job ID: 94020 Job Category: E-mail Marketing

Title: Marketing Associate, Email

Company: Tourism

Location: New York, New York

Responsibilities: 

  • Grow company' s email list of engaged users

  • Create segments based on behaviors and engagement

  • Measure results and optimize the lead nurturing workflows to convert leads into customers

  • Work with B2B and B2C sales teams to generate qualified sales leads

  • Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email

  • Proofread emails for clarity, grammar, and spelling

  • Develop a personalization strategy

  • Optimize email open rates

Requirements: 
  • Bachelor’ s degree in Marketing or a related field

  • A minimum of 2 years working with email marketing, lead nurturing, marketing automation, and web analytics – required

  • Strong communication skills, both verbal and written

  • Extremely organized and detail-oriented

  • Self-starter and entrepreneurial

  • Comfort in a fast-paced, informal, and high-energy environment

 

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