Manager Business Analytics and Data Management- Digital eCommerce

New York, NY 10012

Posted: 06/24/2019 Job Category: Analytics Job Number: 111884

Title:  Manager Business Analytics and Data Management- Digital eCommerce

Location: New York, NY

Company Description: Global Retail Brand

JBC is looking for a  Manager Business Analytics and Data Management- Digital eCommerce  to join a global retail brands Retention & CRM Marketing team. You would be responsible for the segmentation, data analysis, and reporting in support of email and other customer retention communications.  

  • Drive daily, weekly & monthly reporting for the CRM and customer lifecycle.
  • Understand key customer segments, uncovering opportunities within the data and working with the team to develop action plans to activate and impact KPIs.
  • Develop customer-facing tests to maximize customer engagement and lifetime value.
  • Develop new segmentation and targeting strategies based on customer data and business needs. 
  • Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality / integrity.
  • Support implementation of new marketing automation programs (email, push, programmatic direct mail, on-site experiences), using data to personalize/contextualize communications.
  • Understand data flows & table structures. Monitor data feeds to catch and correct issues.
  • Gather technical requirements and build data sets to answer business questions
  • Contribute the continual improvement of the data platform via your observations and knowledge gained from your involvement and KPI' s

  • BA degree in  Marketing/Communication, Data Science or similar 
  • 2+ years online marketing-specific experience, optimally focused on email marketing, database marketing. Relevant agency experience also considered.
  • Experience with Adobe Campaign or other ESPs (email service provider)
  • Knowledge of and demonstrated success with implementing best practices in high-volume email marketing, lifecycle marketing and other customer-centric communications.
  • Required experience with customer databases.
  • Demonstrated success with data/analytics and project management in CRM/retention marketing.
  • Understand email fundamentals: HTML, segmentation and performance best practices, CAN-SPAM requirements, data usage, deliverability, etc. 


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