Lifecycle Marketing and CRM Manager

San Francisco, CA 94016

Posted: 07/23/2020 Job Category: E-mail Marketing Job Number: 143038

Job Description


Title: Lifecycle Marketing and CRM Manager

Company: eCommerce Retailer

Location: San Francisco, CA

Responsibilities
  • Own development, implementation and ongoing management of email/SMS marketing programs - including blast, triggered and transactional communications
  • Manage campaigns and programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including welcome series, winback series, abandoned campaigns, up sell opportunities, post purchase experiences etc.
  • Implement dynamic content across campaigns leveraging handlebar logic or external tools that support 1: 1 personalization
  • Develop segmentation strategies to customize email messaging to users based on behavioral data and email engagement data
  • Monitor channel performance and conduct advanced customer analytics, working with development and business intelligence teams to advance our ‘ single view’ of our customer and inform new engagement strategies and tactics
  • Develop and cultivate a culture of iteration and experimentation - implementing A/B tests to optimize email performance and achieve customer retention goals
  • Understand and optimize email deployment to refine our program and maximize in-boxing

Qualifications
  • 3+ years of CRM or retention marketing experience with a focus on email
  • Experience with cross-channel marketing (SMS, Push, In-App)
  • Experience with content personalization, handlebar logic etc.
  • Experience with email campaign management tools (ESPs)
  • Outstanding problem solving and analytical skills demonstrated through past work
  • Strong excel skills required
  • eCommerce or retail industry experience a plus

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