Lifecycle Marketing Manager

San Francisco, CA 10022

Posted: 07/27/2020 Job Category: Digital Marketing Job Number: 143442

Job Description


Title of Job: Lifecycle Marketing Manager

Company Description: Fashion Brand

Location: San Francisco

Responsibilities:
  • Own development, implementation and ongoing management of email/sms marketing programs - including blast, triggered and transactional communications
  • Manage campaigns and programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including welcome series, winback series, abandoned campaigns, up sell opportunities, post purchase experiences etc. 
  • Implement dynamic content across campaigns leveraging handlebar logic or external tools that support 1: 1 personalization
  • Develop segmentation strategies to customize email messaging to users based on behavioral data and email engagement data
  • Monitor channel performance and conduct advanced customer analytics,  working with development and business intelligence teams to advance our ‘ single view’ of our customer and inform new engagement strategies and tactics
  • Develop  iteration and experimentation - implementing A/B tests to optimize email performance and achieve customer retention goals
  • Understand and optimize email deliverability to refine our program and maximize inboxing
  • Own relationship with ESP and other third-party partners

Requirements:
  • CRM or retention marketing experience with a focus on email (3+ years)
  • Cross-channel marketing experience (SMS, Push, In-App) a plus
  • Experience with content personalization, handlebar logic etc.
  • Experience with email campaign management tools (ESPs)
  • Results driven, ability to multitask in fast paced cross-functional environment
  • Strong excel skills required
  • HTML markup skills a plus
  • eCommerce or retail industry experience a plus

 

Salary: DOE

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