Head of Marketing

New York, New York 10012

Posted: 02/26/2019 Job Category: PR/Marketing Job Number: 107263

Title: Head of Marketing

Company: Publisher SaaS Technology Start-up 

Location:  New York, New York

Responsibilities:
  • Build and lead company' s new marketing organization with an emphasis on branding, account-based marketing, content, PR, and funnel conversion to large publishing partners around the globe
  • Partner with C-level executives in defining company' s future brand and mission statement and leverage relationships with impactful PR channels across the globe to share our message and progress
  • Get hands-on and help enrich our product positioning, value propositions, and go-to-market strategies for both new and existing products by understanding competitive drivers, market trends, and the needs of customers.
  • Drive higher sales conversion rates through sales enablement programs including the development of training materials and sales/marketing collateral to support company' s growth efforts.
  • Develop OKRs and KPIs to track the effectiveness of new product and partner marketing go-to-market strategies and delivery, as well as existing product adoption initiatives

Requirements:
  • Proven success as a high-level player/coach in building and leading marketing teams in the publisher technology environment while also staying hands-on; start-up experience mandatory 
  • Expertise leading branding or re-branding effort for tech product company a MUST
  • Account-based marketing & PR experience within SaaS  companies a MUST
  • Experience in building creative and impactful sales and marketing collateral for both existing technology products as well as soon-to-be launched products
  • Background in researching and partnering with enterprise clients to define the customer voice, company mission, and create messaging that rapidly educates existing and prospective clients on technical offerings
  • Excellent knowledge in defining and creating user/customer segmentation, competitive market research, B2B persona development, and creative marketing strategies in the tech space
  • Data-driven and iterative approach to marketing - we want to measure the ROI of marketing campaigns, A/B test approaches rapidly, and scale winning scenarios
  • Creative, fun, and energetic personality with a passion for building effective marketing processes and campaigns!
  •  

Salary: commensurate with experience 

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