Head of Marketing
521 Broadway New York, New York 10012
Title: Head of Marketing
Company: Publisher SaaS Technology Start-up
Location: New York, New York
- Build and lead company' s new marketing organization with an emphasis on branding, account-based marketing, content, PR, and funnel conversion to large publishing partners around the globe
- Partner with C-level executives in defining company' s future brand and mission statement and leverage relationships with impactful PR channels across the globe to share our message and progress
- Get hands-on and help enrich our product positioning, value propositions, and go-to-market strategies for both new and existing products by understanding competitive drivers, market trends, and the needs of customers.
- Drive higher sales conversion rates through sales enablement programs including the development of training materials and sales/marketing collateral to support company' s growth efforts.
- Develop OKRs and KPIs to track the effectiveness of new product and partner marketing go-to-market strategies and delivery, as well as existing product adoption initiatives
- Proven success as a high-level player/coach in building and leading marketing teams in the publisher technology environment while also staying hands-on; start-up experience mandatory
- Expertise leading branding or re-branding effort for tech product company a MUST
- Account-based marketing & PR experience within SaaS companies a MUST
- Experience in building creative and impactful sales and marketing collateral for both existing technology products as well as soon-to-be launched products
- Background in researching and partnering with enterprise clients to define the customer voice, company mission, and create messaging that rapidly educates existing and prospective clients on technical offerings
- Excellent knowledge in defining and creating user/customer segmentation, competitive market research, B2B persona development, and creative marketing strategies in the tech space
- Data-driven and iterative approach to marketing - we want to measure the ROI of marketing campaigns, A/B test approaches rapidly, and scale winning scenarios
- Creative, fun, and energetic personality with a passion for building effective marketing processes and campaigns!
Salary: commensurate with experience