Growth Marketing / Digital Marketing

San Francisco, CA 90480

Posted: 01/22/2019 Job Category: Digital Marketing Job Number: 105650

Company:  An Inc Magazine Top 25 Startup!
Role:  Growth Marketing / Digital Marketing
Type: Direct Hire / Full Time Employment
Location:  San Francisco
Compensation:   Great comp + equity + unlimited PTO + lots of perks!


If you love data and driving impactful growth at one of the fastest growing direct to consumer e-commerce companies, then this role might be for you. We’ re looking for a dynamic person who has an appetite to own and run customer acquisition, whether it’ s assessing data-driven results, finding new channels, or scaling existing ones.
    • Develop and execute our digital growth strategy for acquiring and retaining our customers.
    • Drive acquisition channel performance to meet new customer and revenue targets and perform weekly, monthly, and quarterly analysis across channels.
    • Manage direct response programs including Facebook, Instagram, Pinterest, Paid Search, Display Ads and Retargeting, and explore other emerging media and channels.
    • Optimize the ad budget to deliver ROI and scale paid media spend, with a focus on social.
    • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing.
    • Optimize the customer journey to drive down customer acquisition costs and LTV of customers higher.
    • Scale new and existing direct-response marketing channels with strict adherence to KPIs: you’ ve worked with Facebook/Instagram, Pinterest and Adwords before and live and breathe CPAs, CPCs, and CVRs.
    • Ideate and help to build out A/B testing initiatives.
    • Build go-to-market media strategies to support new product launches and create awareness within new consumers sets.
    • Lead exploration and testing of experimental channels (ex. OTT): our product is innovative, and our marketing mix should be too!
  • 5+ years of experience in digital acquisition in fast paced, consumer facing, successful company.
  • Hands-on experience setting up and optimizing paid campaigns on Facebook, Adwords, YouTube, Pinterest
  • Experience  creating short form content that converts
  • Relationship building with internal creative/design teams and external agencies (creative, strategy and media buying).
  • Experience with data & analytics platforms.

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