Freelance Marketing Manager, Fashion/Retail

New York, NY 10018

Posted: 03/18/2020 Job Category: Marketing Job Number: 122986

Job Description


Title: Freelance Marketing Manager

Company: Retail Brand

Location: San Francisco, CA

KEY RESPONSIBILITIES

• Owns planning and execution for all marketing content across omni-channel vehicles, including site, email and store signage

• Creates inspiring marketing briefs that combine a customer-first mindset with a focus on business priorities and a clear product first point-of-view, leveraging key inputs from the Analytics team and Global and Online Merchandising

• Drives pre-season planning to develop thoughtful omni-strategies, ensuring all messaging is backed by strong product, impactful store presentation (retail signage specifically) and compelling sort experiences (digital messages specifically)

• Partners with Creative, Editorial and Styling to bring product stories to life and develop assets that deliver on marketing and merchandising objectives

• Partners with Social Media to leverage and cross-pollinate storytelling strategies and assets where appropriate

• Leverages weekly analyses, seasonal hindsight’ s, competitive research and store visits, maintaining a deep understanding of the divisions’ marketing effectiveness and driving for action in light of learnings

• Partner closely with Merchandising to maintain a deep understanding of product assortments, positioning, and roadmaps to act as divisional expert within Marketing

• Partner closely with Visual Merchandising on signage strategies and placements, and ensuring Marketing materials are produced and posted in mock store for monthly leadership walk-throughs

• Knows the customer experience end-to-end, bringing an understanding of the market and competitive trends to all marketing placements

 

KEY EXPERIENCES

• 3-5 years of experience in consumer marketing; content marketing experience required

• Proven ability to translate product stories into compelling marketing messages; a natural storyteller

• Strategic, data-driven, global thinker with a customer focused mindset

• Solid analytical skills, ability to glean insights and tell a story from data

• Team player with top notch people skills who can foster dynamic relationships with other cross functional teams, including but not limited to: Merchandising, Production, Creative, Styling & Photo Production, Visual Merchandising, Social Media

• Experience in fashion and retail strongly preferred

• BA/BS required

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