Freelance, Lead Copywriter
555 Market Street San Francisco, CA 91405
Company: Ride Sharing Company
Role: Freelance, Lead Copywriter(CRM)
Duration: 5/27-11/29 – can extend
Pay: Based on Experience
As a copywriter on the Customer Relationship Management team, you’ ll drive the creative strategy and messaging for our Drive, Rider and Expansion lifecycle communications. You’ ll focus on solutions for riders, drivers, restaurants, consumers and enterprise customers. But you won’ t be at it alone. You’ ll collaborate with marketing managers, product managers, designers, researchers, and some of the best copywriters and content strategists in a fast-paced, rapidly-growing environment— to make magical experiences for people around the world
You’ re a good fit because... The details matter to you You know every word is important, and that great copy demands great care. You are just as committed to crafting impressive subject lines and CTAs as you are to brainstorming new features and big creative concepts. You understand the nuances of tone, voice, syntax, systematic thinking, and structure, and you polish every line until it shines.
Your writing means business You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business goals. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments. You can use research and data to help bolster your creative decisions.
You iterate quickly and respect deadlines When it' s time to get locked in, you know how to move quickly while still being meticulous and conscientious in your work. You work through multiple rounds efficiently. And you think all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining.
You are committed to keeping projects on track while keeping messaging on target. You dig deep and go broad Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for every initiative. You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If you' re presenting 5 options for a messaging strategy, headline, or preheader, you write 50.
You' re equal parts content strategist and copywriter Clever phrases and creative concepts aren' t all you care about. You’ re passionate about developing sound strategies, determining messaging hierarchies, and developing customer journeys that communicate exactly the right notion to the right person at the right time. You present your work with confidence Selling your ideas is one of your most impressive skills. You defend what you think is right for the business goals and audience needs, relying on logic and evidence rather than opinion or emotion.
With a collaborative spirit that puts the good of the team ahead of your own ego, you listen closely to other viewpoints and consider all feedback. And you use your point of view and the opinions of others to develop narratives that convince people of why you believe in your decisions