Freelance Email Producer

New York, NY 10018

Posted: 07/24/2020 Job Category: E-mail Marketing Job Number: 143252

Job Description

Title: Freelance Email Producer

Company: Large Media/Tech

Location: NYC

The Email Producer is responsible for providing digital marketing production support to marketing team. This role serves as a point of contact for email marketing campaigns and website updates.

This role also involves guiding the strategy, design, and development of various digital marketing programs.

The ideal candidate is proficient and passionate about digital marketing: enthusiastically identifies, recommends, and implements measurable improvements, and craft strategies for future campaigns based on in-depth analysis of results

We' ll trust you to:
  • Work closely with marketing managers, event planners, social media managers, copywriters, art directors, designers, developers, and marketing managers to deliver outstanding digital experiences
  • Execute digital marketing strategies on various digital platforms in over 12 major markets globally
  • Build complex marketing automation campaigns that involve multiple third-party solutions and services
  • Build, update, and maintain web pages including form creation
  • Monitor, analyze, and report on email and web campaigns – and provide insights and recommendations based on results
  • Investigate, troubleshoot, and resolve technical issues quickly, or provide alternative solutions when necessary

You' ll need to have:
  • 3-5 years working in an email marketing, preferably from a digital marketing agency or an in-house email marketing team
  • Experience building effective email campaigns (segmentation, personalization, call-to-action standard methodologies, optimization, etc.), and how best to integrate it into a larger marketing program (dynamic content, cadence, A/B testing, user experience and journey, etc.)
  • Understanding of audience targeting and segment, dynamic content, email deliverability, and email performance analysis
  • Hand coding HTML emails (not WYSIWYG) and building entire email campaign workflows – from segmentation to deployment – using Eloqua or similar enterprise-level email service providers (Responsys, ExactTarget, etc.)
  • Basic understanding of email tracking, UTM, and Google Analytics, as well as and Google Tag Manager
  • Experience using a CMS, such as WordPress
  • Knowledge of SEO, SEM and implementation

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