Freelance Digital Marketing Specialist

ny, NY 10022

Posted: 07/12/2018 Job Category: Digital Marketing Job Number: 98184

Title: Freelance Digital Marketing Specialist 

Company: Contemporary Apparel Brand

Location: New York, New York

Start/duration: July 2018-December 2018 (with possible extension)

Hourly Rate: commensurate with experience +

Responsibilities:   support Brand' s digital marketing efforts through campaign analysis, optimization, asset development, and execution:
  • Provide tactical support for display, paid social, paid search, email marketing, SEO, affiliate, digital analytics, print and OOH
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development.
  • Perform Paid Search and SEO keyword analysis to optimize performance in both channels
  • Manage digital marketing asset and copy development through the creative review process, collaborating with stakeholders, and capturing feedback while adhering to strict deadlines.
  • Track digital creative assets between agencies, publishers and technology providers specifically for all digital campaigns and on-site promotions
  • Support digital marketing efforts by leading flawless execution and management.
  • Proofs content, ensures links and tags are in place for a seamless consumer experience and the ability for analytics tracking.
  • Analyze digital marketing performance reporting to identify optimization opportunities.
  • Manage email campaign project documents for third party partners
  • Assist with vendor invoice management and budget tracking
  • Monitor product feed to ensure digital marketing feeds are accurate and optimized
  • Create channel promo recaps, synthesizing data and providing performance kpi’ s and insights
  • Continuously staying up to date on industry trends and innovations to maintain detailed knowledge of digital marketing best practices and the retail direct to consumer landscape.
  • Perform additional projects, ad hoc tasks, other duties as needed

Requirements:
  • 5+ years of digital marketing experience:  paid media, email, SEO, Site Optimization and with enterprise digital marketing technology such as Email Service Provider, product feeds, digital analytics, and website A/B testing.
  • Proven track record of managing digital marketing channels and successfully optimizing performance. Strong analytics skills including ability to synthesize data and provide insights and strategic actions.
  • Self-motivator with collaborative spirit. Knowledge of digital marketing best practices.
  • Ability to prioritize and manage multiple projects simultaneously and work cross-functionally.
  • Proven strategic thinking, analytical, data interpretation, and problem-solving skills.
  • Strong project management and process development capabilities. Demonstrated oral and written communication skills.
  • Strong knowledge of Google Analytics and experience manipulating data and performing calculations in Excel to create reports (pivot tables, VLOOKUP, formulas, formatting, and dashboards).
  • Previous experience in fashion and retail preferred

 

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