Freelance Digital Marketing Specialist

New York, NY 10022

Posted: 11/27/2018 Job Category: Digital Marketing Job Number: 103760

Job Title: Freelance Digital Marketing Specialist

Company: Retailer

Location: New York, NY

Time Frame: ASAP through December 12018


The Digital Marketing Specialist is responsible for supporting the digital marketing efforts through campaign analysis, optimization, asset development, and execution.


Duties and Responsibilities:
  • Provide tactical support for display, paid social, paid search, email marketing, SEO, affiliate, digital analytics, print and OOH
  • Continuous analysis of paid search campaigns to identify potential opportunities, providing recommendations for optimization through ad copy, keywords, ad groups, targeting, bidding, and landing pages.
  • Tactical campaign development and daily execution of all paid search campaigns including daily spend monitoring, keyword, ad copy, campaign creation and development.
  • Perform Paid Search and SEO keyword analysis to optimize performance in both channels
  • Proofs content, ensures links and tags are in place for a seamless consumer experience and the ability for analytics tracking.
  • Analyze digital marketing performance reporting to identify optimization opportunities.
  • Manage email campaign project documents for third party partners
  • Monitor product feed to ensure digital marketing feeds are accurate and optimized
  • Create channel promo recaps, synthesizing data and providing performance kpi’ s and insights



Required Experience:
  • 5+ years of digital marketing experience, including experience in paid media, email, SEO, and Site Optimization
  • Proven experience with enterprise digital marketing technology such as Email Service Provider, product feeds, digital analytics, and website A/B testing.
  • Strong analytics skills including ability to synthesize data and provide insights and strategic actions.
  • Knowledge of digital marketing best practices.
  • Strong knowledge of Google Analytics and experience manipulating data and performing calculations in Excel to create reports (pivot tables, VLOOKUP, formulas, formatting, and dashboards).
  • Previous experience in fashion and retail preferred.

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