Email Marketing and CRM Manager
108 West 39th Street , 7th Fl Suite # 710 San Francisco, CA 94016
Title: Email Marketing and CRM Manager
Company: eCommerce Retailer
Location: San Francisco, CA
- Own development, implementation and ongoing management of email/SMS marketing programs - including blast, triggered and transactional communications
- Manage campaigns and programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including welcome series, winback series, abandoned campaigns, up sell opportunities, post purchase experiences etc.
- Implement dynamic content across campaigns leveraging handlebar logic or external tools that support 1: 1 personalization
- Develop segmentation strategies to customize email messaging to users based on behavioral data and email engagement data
- Monitor channel performance and conduct advanced customer analytics
- Develop and cultivate a culture of iteration and experimentation - implementing A/B tests to optimize email performance and achieve customer retention goals
- 2-3 years of CRM or retention marketing experience with a focus on email marketing
- Experience with content personalization, handlebar logic etc.
- Experience with email campaign management tools (ESPs)
- eCommerce or retail industry experience a plus