Email Marketing and CRM Manager

San Francisco, CA 94016

Posted: 07/20/2020 Job Category: E-mail Marketing Job Number: 142459

Job Description


Title: Email Marketing and CRM Manager

Company: eCommerce Retailer

Location: San Francisco, CA

Responsibilities
  • Own development, implementation and ongoing management of email/SMS marketing programs - including blast, triggered and transactional communications
  • Manage campaigns and programs across the customer lifecycle to drive repeat purchase, customer LTV, brand affinity or NPS including welcome series, winback series, abandoned campaigns, up sell opportunities, post purchase experiences etc.
  • Implement dynamic content across campaigns leveraging handlebar logic or external tools that support 1: 1 personalization
  • Develop segmentation strategies to customize email messaging to users based on behavioral data and email engagement data
  • Monitor channel performance and conduct advanced customer analytics
  • Develop and cultivate a culture of iteration and experimentation - implementing A/B tests to optimize email performance and achieve customer retention goals

Qualifications
  • 2-3 years of CRM or retention marketing experience with a focus on email marketing
  • Experience with content personalization, handlebar logic etc.
  • Experience with email campaign management tools (ESPs)
  • eCommerce or retail industry experience a plus

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