Email Marketing Specialist

San Francisco, CA 94111

Posted: 01/22/2019 Job Category: E-mail Marketing Job Number: 105640

Email Marketing Specialist

We' ve partnered with a well-known tourism and events company on an exciting new role. This strategic role will own the email channel, responsible for developing marketing strategy in collaboration with other channel owners and port marketers, building and executing campaigns on our marketing automation platform and measuring and communicating success through rigorous data analysis.

This position reports into the Corporate Marketing Director and oversees an email marketing specialist. 

Position specific responsibilities:
  • Manage all email marketing initiatives  to drive company growth
  • Work closely with Creative, Field Marketing and Sales to build campaign strategy and execute sends
  • Oversee management of email calendar, optimizing user response and evenly distribute daily/weekly email volume
  • Setup and deploy complex programs within our marketing automation platform (automated and single-batch) to engage new prospects and existing customers
  • Build and actively manage email send lists
  • Continuously conduct A/B tests and analyze results to garner insights and optimize future email campaigns
  • Improve structures and process to help scale email marketing
  • Maintain a very high standard of quality by delivering assets that are bug free and thoroughly QA’ d
  • Partner with Sales & Marketing leadership in developing and updating data analytics using Salesforce/Bizable and Excel and developing dynamic models and reports that allow users to view results in real time.
  • Maintain, improve and create reports and dashboards, mapping data

Desired background:
  • 2-3 years’ experience creating and launching email campaigns using marketing automation platforms like Marketo, Pardot, etc.
  • Proficiency in HTML
  • Experience creating and executing many large-scale email campaigns at once
  • Familiarity with Salesforce.com
  • Analytical skills for A/B testing and campaign measurement
  • Working knowledge of analytics tools (Google Analytics, Bizible, or equivalent)
  • Strong Excel / analytical skills
  • Intense attention to detail without compromising speed in execution
  • A can-do attitude and owner mentality— ready to seize opportunities and take initiative without needing to be told
  • Comfortable in a fast-paced, ever-changing environment
  • Bachelor’ s degree

 

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