Email Marketing Specialist

Los Angeles, CA 90028

Posted: 02/28/2020 Job Category: Digital Marketing Job Number: 122346

Job Description


Title: Email Marketing Specialist

Company: Retailer

Location: Los Angeles, California 90028

 

Email Marketing Specialist is responsible for the day-to-day, hands-on execution of email marketing programs in support of brand’ s objectives. This includes ownership of the setup of the daily email campaigns as well as the setup, maintenance, reporting and review of reoccurring and triggered email journeys.

 

Responsibilities:
  • Build email campaigns, database selection, HTML development and quality assurance of all email campaigns.
  • Perform day-to-day campaign development activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
  • Design and build processes around campaign management and marketing automation: A/B testing, audience segmentation, personalization, triggered events, customer journey, and reactivation to drive KPIs
  • Own comprehensive weekly and monthly reporting, including A/B Test results of email performance
  • Execute email marketing campaigns for both automated, triggered programs and ad hoc promotional calendar support
  • Conduct QA testing, follow-up to resolve issues, and liaise with internal teams
  •  

Requirements:
  • 2+ years of hands-on email production experience coding responsive email templates and an expert at creating the templates and journeys
  • Experience working with an ESP (Salesforce preferred) a must, Bluecore and Liveclicker a plus
  • Strong Proficiency of HTML, CSS, JQuery, SQL, Photoshop, and Dreamweaver
  • Strong understanding of responsive design, segmentation, CAN-SPAM, email marketing concepts and best practices

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