Email Coder

New York, New York 10012

Post Date: 03/22/2018 Job ID: 93760 Job Category: Design

Title: Front-End Email Coder/Designer

Company: Fashion/Retail

Location: New York, New York

Compensation: Depends on experience

  • This individual will be responsible for working with the internal design team, email marketing team and personalization vendors to craft – and execute – personalized & dynamic emails.
  • An understanding of the brand and core products will be combined with your knowledge of HTML coding best practices to craft high-engagement marketing communications.
  • This role will be split between email HTML coding, helping design/code new personalization modules and versioning emails to support segmentation strategies
  • Work daily with email, copy and design teams to support planned campaigns. Understand brand guidelines, available assets, and develop communications to support both daily & life-cycle emails.
  • Make recommendations to improve and optimize communications through better content, coding,  and personalization
  • Understand available assets and how they can combine to create a visually compelling creatives. Work with team leadership to learn and apply best practices.
  • Work cross-functionally to ensure alignment with site, store and global teams on campaign & product assets
  • Speak directly with the marketing automation and personalization partners to better integrate their technologies into our campaigns; including learning their tools and becoming a power-user
  • Support other teams with design requests to help them align with planned email campaigns

  • Degree in Art, Graphic Design or similar
  • Strong HTML coding skills required, adhering to email & industry best practices for bullet-proof HTML
  • Worked with marketing automation and personalization vendors  such as; Movable Ink, Live Clicker, Certona
  • 4-6 years online creative development, optimally focused on dynamic, personalized email content
  • Experience with Adobe Campaign or other ESPs (email service provider) recommended
  •   Knowledge of email optimization best practices & design standards to optimize across devices required
  • Experience working with CMS or other creative asset management tool
  •   Exceptional design abilities – combining creative flair with marketing know-how and technical skills.



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