Ecommerce Performance Marketing Manager

New York, NY 10022

Posted: 11/27/2019 Job Category: E-commerce Job Number: 119697

Job Description


Title: Ecommerce Performance Marketing Manager

Company: Contemporary Fashion Brand

Location: NYC

 

Responsibilities:
  • Manage the day-to-day operations of the direct revenue driving channels including: Email, Paid Search, Affiliates, Re-Targeting, and Paid Social
  • Manages the brand’ s presence on product discovery sites such as LYST, Spring and Polyvore.
  • Oversee Analytics- responsible for daily, weekly, monthly reporting and analysis
  • Ensures the timely communication of sales, promotions and product releases to the Digital Marketing Agency.
  • Assist in the creation of the digital marketing strategy
  • Responsible for requesting, compiling, and helping to analyze competitive data in collaboration with digital agencies
  • Assist with social media strategy from a paid perspective for evergreen content, campaigns, events and company-wide initiatives

Qualifications
  • Bachelor' s degree
  • 5+ years of ecommerce marketing experience
  • 4+ years of experience using analytic and digital platforms including Google Ads, Google Analytics, Omniture, Instagram/Facebook Ads, Linkshare, Bronto, Exact Target, and CoreMetrics
  • Experience using programs including BingAds, Shopify, BorderFree, SmarterHQ highly preferred
  • Proven ability to scale paid traffic while maintaining CPA targets
  • Strong knowledge of how affiliate and paid marketing channels fit together
  • Ability to effectively manage an outsourced agency
  • Experience running A/B, multivariate tests

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