Director of Product Marketing

McLean, VA 22102

Posted: 05/15/2020 Job Category: Product Management Job Number: 130814

Job Description

Title: Director of Product Marketing

Company: Digital Authentication Platform

Location: McLean, VA

  • Develop deep expertise in the capabilities of the product suite, acting as a subject matter expert to support strategic sales opportunities.
  • Participate in webinars, analyst briefings, and customer meetings as well as contribute to white papers.
  • Develop messaging for the features and benefits of the products for use cases
  • Maximize the impact of new product releases by coordinating the launch activities of various teams including external announcements, sales training, and upsell/cross-sell campaigns.
  • Develop sales playbooks, training materials, product brochures, object handling scripts, and ROI models to help accelerate the on-boarding of new reps and improve sales productivity.
  • Monitor news from key competitors to develop competitive battle cards.

  • 5+ of experience in product marketing or a product management role at a technology/SaaS company, prior experience in cybersecurity or data privacy industries in a huge plus
  • Strong messaging and storytelling skills with the ability to translate technical concepts to a wide audience using real world examples, visuals, and analogies
  • A passion for learning new technologies and an aptitude to learn technical concepts quickly
  • Interest and/or experience with cloud, data, privacy, blockchain, AI, machine learning
  • Ability to create documents and presentation materials for sales and other internal teams

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