Director of Digital Marketing

Los Angeles, CA 90018

Posted: 11/07/2018 Job Category: Digital Marketing Job Number: 103173

Company:  Direct-to-Consumer Jewelry Company
Role:  Digital Marketing, Acquisition
Type: Direct Hire / Full Time Employment
Location:  Los Angeles
Compensation:   Great comp + equity + unlimited PTO + lots of perks!

If you love data and driving impactful growth at one of the fastest growing direct to consumer e-commerce companies, then this role with our client might be for you!  We’ re looking for a dynamic person who has an appetite to own and run acquisition, whether it’ s assessing data-driven results, finding new channels, or scaling existing ones.

  • Develop and execute  digital growth strategy for acquiring and retaining  customers.
  • Drive acquisition channel performance to meet new customer and revenue targets and perform weekly, monthly, and quarterly analysis across channels.
  • Manage direct response programs including Facebook, Instagram, Pinterest, Paid Search, Display Ads and Retargeting, and explore other emerging media and channels.
  • Optimize the ad budget to deliver ROI and scale paid media spend, with a focus on social.
  • Own and drive marketing analytics. Create and continuously optimize KPI dashboards.
  • Foster a culture of continuous optimization by developing and implementing a strong framework for iterative testing.
  • Align sales goals, marketing initiatives and customer success to track customer journey to drive customer acquisition cost lower and LTV of customers higher.
  • Scale new and existing direct-response marketing channels with strict adherence to KPIs: you’ ve worked with Facebook/Instagram, Pinterest and Adwords before and live and breathe CPAs, CPCs, and CVRs.
  • Work across client’ s different ecommerce channels and directly manage reports from each brand.
  • Ideate and help to build out A/B testing initiatives. Build go-to-market media strategies to support new product launches and create awareness within new consumers sets. 
  • Lead exploration and testing of experimental channels: our product is innovative, and our marketing mix should be too!

  • 7+ years of experience in digital marketing in fast paced, consumer facing, successful company.
  • Google Adwords Certification a bonus.
  • Experience leading teams, coaching and mentoring.
  • Excellent communication, organizational and leadership skills.
  • Experience with digital acquisition.
  • Relationship building with internal creative/design teams and external agencies (creative, strategy and media buying)
  • Experience with data & analytics platforms.

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